Why is the internet so blue?

Posted on by Guy Cookson

Google Blue

Google Blue

It’s a good question. From The Awl:

The man who invented links was writing them to a grayscale screen. The first popular browser, Mosaic, later turned links blue because it was the darkest color available at the time that wasn’t black; they needed to stand out, but only just. Blue was the best alternative. Blue always survives the focus group. Blue wins the a/b test. Which is convenient, because blue is usually already there.

Facebook Blue

Facebook Blue

Twitter Blue

Twitter Blue

Tumblr Blue

Tumblr Blue

Microsoft Blue

Microsoft Blue

Linkedin Blue

Linkedin Blue

Instagram Blue

Instagram Blue

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