What can advertising learn from art?

Posted on by Hotfoot Design

Utagawa Hiroshige (Ando) (Japanese, 1797-1858). Sudden Shower Over Shin-Ohashi Bridge and Atake (Ohashi Atake no Yudachi), No. 58 from One Hundred Famous Views of Edo, 9th month of 1857. Woodblock print, Sheet: 14 3/16 x 9 1/8 in. (36.1 x 23.1 cm).

Utagawa Hiroshige (Ando) (Japanese, 1797-1858). Sudden Shower Over Shin-Ohashi Bridge and Atake (Ohashi Atake no Yudachi), No. 58 from One Hundred Famous Views of Edo, 9th month of 1857.

From The Book of Life, an interesting article for marketers seeking to engage the attention of their target audience (which, of course, is all marketers):

Art often gets us to like things. A work of art is frequently trying to get us to share an enthusiasm or buy into an idea. And this is what adverts are aiming at too. Over a very long time, art has developed techniques and skills around emotive persuasion. Many of the things that can go well or badly in adverts have been revealed over centuries in quite helpful ways in the world of art. Art has found solutions to many of the moves that can go wrong with advertising.

Read the rest here.

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