Volvo create a brilliant piece of brand content by putting a 4-year-old in charge of a giant truck

Posted on by Guy Cookson

Is this the greatest piece of brand content of all time?

OK, perhaps that’s an exaggeration, but it has to be right up there.

How better to demonstrate the sturdiness and mobility of the Volvo FMX truck, than to put it in a obstacle-strewn gravel pit and give the remote controls to a four year-old called Sophie?

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