How technology is giving hotels an edge

Posted on by Guy Cookson

Ibsens Hotel, Nansensgade, Copenhagen. Photo by Kieran Lynam

One of the sectors we really love to work in – and that really plays to our strengths – is hospitality and leisure. A change we’ve been very much involved in over the last few years is the shift towards greater use of technology, coupled of course with thoughtful design and a focus on strategy. A report in the New York Times today provides a nice overview of some of those changes:

More than ever, guests look to their phones and computers to research, book, stay in and communicate with hotels. That translates to critical technology needs in information security, mobile development and systems integration.

Inside hotel operations, data analysis can help find new customers, make a dining room more profitable or provide information to executives making business decisions.

Kate Walsh, interim dean of the School of Hotel Administration at Cornell, says she is seeing more companies coming on campus to hire students who are specializing in areas like digital marketing and business analytics. “They want foodies who code,” she said.

Read the rest here. And if you’re interesting in growing your hospitality and leisure business do get in touch – we can almost certainly help.

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This entry was posted in Behavioural Design, Design, Development, Digital, Hospitality, Hotfoot, Marketing, News and tagged , , , on by .
Relevant Pages: Hospitality, Marketing Strategy, Web Design & Development

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