Study finds we perceive popular trademarks in the same way as faces

Posted on by Hotfoot Design

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Well, there’s a reason why we say brands sometimes need a facelift… from ScienceDaily:

A recent study on the psychology of trademarks shows that they are perceived by the same psychological mechanisms as those, which enable the recognition of faces. The survey, whose result is particularly interesting for the advertising industry and brand management, originated at the Institute for Experimental Business Psychology at Leuphana University of Lüneburg.

See the original report.

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