How not to do it: LinkedIn’s 16 calls to action are just noise

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When we create wireframes for clients we often talk about the need to have clearly defined calls to action, to help both users and the business achieve mutually beneficial objectives. One of the important things to decide during this process is what, exactly, deserves to be included. What’s most important, most useful, most relevant. Sometimes it’s just one thing – “register now”, “contact us”, “add to basket” and so on.

Mark Miller shared the above image on Twitter highlighting the 16 (!) calls to action he noticed on his LinkedIn profile. Just like a crowd of people all calling out different things at the same time, after a while, it all just becomes noise. And that perhaps highlights a bigger problem with LinkedIn, and why it’s in danger of sliding into irrelevance.

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