Kodak brings back their classic logo (with a twist)

Posted on by

So this made me feel nostalgic. Kodak has revived their former logo. As reported by Wired:

Graphic artist C. Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most famous design—the Kodak “K”—is as iconic as anything they ever produced. The company adopted the red-and-yellow camera-shutter logo in 1971, and for 35 years it was one of the most effective and widely recognized symbols in the world. Then, in 2006, Kodak replaced it with a plain red wordmark. But this week, the company returns to its roots: After a 10-year hiatus, the Kodak “K” is back.

 

 

 

This entry was posted in Brand, Brand Design, Design, Logo, Marketing, News, Packaging, Photography and tagged , , , on by .
Relevant Pages: Brand Identity & Guidelines, Marketing & Brand Strategy

We'd love to work with you

Get in touch & let’s chat through your project

    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner