Kodak brings back their classic logo (with a twist)

Posted on by Guy Cookson

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So this made me feel nostalgic. Kodak has revived their former logo. As reported by Wired:

Graphic artist C. Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most famous design—the Kodak “K”—is as iconic as anything they ever produced. The company adopted the red-and-yellow camera-shutter logo in 1971, and for 35 years it was one of the most effective and widely recognized symbols in the world. Then, in 2006, Kodak replaced it with a plain red wordmark. But this week, the company returns to its roots: After a 10-year hiatus, the Kodak “K” is back.

See below for some great Kodak ads and packaging over the years.

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kodak-c

kodak-b

kodaksuper8 kodak7 kodak-ads-1940s

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