It’s easy to associate a company with one or two colours, as is often the goal of a brand (eg Coke = red). And there are many examples of brands that have successfully ‘owned’ a colour.
But right now, something strange is going on. In many cases, the colours brands actually use on their website are not the same as their official brand colours.
Take Facebook, for example. What colour do you associate Facebook with most often? Most likely, Facebook Blue which consists of R:59, G:89 and B:152 as pictured below (thanks to Brandcolours.net).
But what happens when you take a closer look at the user interface on?
As represented above (thanks to Colourpeek), there are over 25 colours represented, which consist of the following RGB ratios:
Now keep in mind that the colour that people associate most with Facebook is Facebook Blue. The overall average of all colours used by Facebook as represented in the excel chart above is actually:
- Average R:106
- Average G:126
- Average B:133
Look at the difference between the two colours. On the left is the colour that people most associate with Facebook. But the colour on the right is the colour that people are exposed to the most while using Facebook.