How to sell salmon sushi to Japan

Posted on by

We thought this story from NPR’s podcast Planet Money was awesome, and included a few gems the sushi lovers amongst us are not afraid to admit they did not know:

In Japan, they’ve eaten cooked salmon forever. And they’ve been been eating raw fish for hundreds of years. But not all fish. Raw salmon, no way. Then, 30 years ago, a few people halfway around the world launched a plan to change that.

Today on the show: How hard could it be to get a nation of sushi lovers to eat raw salmon?

If you’re interested in marketing, behavioural design, Japan, or Norway (and who isn’t!?), you should listen here.

This entry was posted in Behavioural Design, Marketing, News and tagged , , , , on by .
Relevant Pages: Marketing & Brand Strategy

We'd love to work with you

Get in touch & let’s chat through your project

    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner