We thought this story from NPR’s podcast Planet Money was awesome, and included a few gems the sushi lovers amongst us are not afraid to admit they did not know:
In Japan, they’ve eaten cooked salmon forever. And they’ve been been eating raw fish for hundreds of years. But not all fish. Raw salmon, no way. Then, 30 years ago, a few people halfway around the world launched a plan to change that.
Today on the show: How hard could it be to get a nation of sushi lovers to eat raw salmon?
If you’re interested in marketing, behavioural design, Japan, or Norway (and who isn’t!?), you should listen here.