How much difference does a good brand identity really make?

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Charlie_hotfoot-60-333x500Charlie Haywood, Hotfoot’s Founder and Creative Director, wrote a column for Lancashire Business View this month. You can read it here.

Studies show we make judgements based on almost imperceptible details. At Hotfoot we call it the last 10% – the little things you do at the end of a project that add up to make a big difference.

Psychologists have found we use the same mental processes to attribute values to trademarks, as we do to faces, such as trustworthiness, care, strength or assertiveness.

Changing a stale brand identity to one that’s distinctive, versatile and consistent, increases the perceived value of products and services. And that can dramatically increase engagement and sales.

This entry was posted in Behavioural Design, Brand, Brand Design, Design, Hotfoot, Lancaster, Logo, Marketing, News and tagged , , , on by .
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