How much difference does a good brand identity really make?

Posted on by Guy Cookson

Charlie_hotfoot-60-333x500Charlie Haywood, Hotfoot’s Founder and Creative Director, wrote a column for Lancashire Business View this month. You can read it here.

Studies show we make judgements based on almost imperceptible details. At Hotfoot we call it the last 10% – the little things you do at the end of a project that add up to make a big difference.

Psychologists have found we use the same mental processes to attribute values to trademarks, as we do to faces, such as trustworthiness, care, strength or assertiveness.

Changing a stale brand identity to one that’s distinctive, versatile and consistent, increases the perceived value of products and services. And that can dramatically increase engagement and sales.

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