How freemium game makers use behavioural psychology to make money

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This short video explainer by Vox is a great introduction into how the companies behind “free” games like Pokémon Go are generating serious revenues by using behavioural psychology tactics to get players to pay as they play.

This entry was posted in Behavioural Design, Design, Digital, eCommerce, Marketing, News, User Experience, Website and tagged , , on by .
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