Channel 4 has a new brand identity

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A new brand identity for Channel 4 has been created by graphic designer Neville Brody, agency DBLG, director Jonathan Glazer, and the channel’s in-house team 4Creative.

As reported by Dezeen:

The new branding retains the TV channel’s “puzzle logo” – nine multi-coloured pieces originally designed by Lambie Nairn in 1982 – but breaks it down into its constituent blocks.

These pieces, described by Channel 4’s creative team as “kryptonite-like”, feature in a set of four films directed by Jonathan Glazer, as well as in typefaces, on-screen menus, and graphics.

“The blocks represent Channel 4’s incredibly diverse qualities,” said Chris Bovill and John Allison, heads of 4Creative. “The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging.

British designer Brody – Dean of the School of Communication at the RCA and founder of Brody Associates – has created two new custom typefaces for the identity: Horseferry and Chadwick. The designs come in three and five weights respectively, with Horseferry intended for display purposes, and Chadwick for information.

Read the rest at Dezeen.

This entry was posted in Brand, Brand Design, Design, Digital, Fonts, Illustration, Logo, Marketing, Typefaces and tagged , on by .
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