Channel 4 has a new brand identity

Posted on by Hotfoot Design

A new brand identity for Channel 4 has been created by graphic designer Neville Brody, agency DBLG, director Jonathan Glazer, and the channel’s in-house team 4Creative.

As reported by Dezeen:

The new branding retains the TV channel’s “puzzle logo” – nine multi-coloured pieces originally designed by Lambie Nairn in 1982 – but breaks it down into its constituent blocks.

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These pieces, described by Channel 4’s creative team as “kryptonite-like”, feature in a set of four films directed by Jonathan Glazer, as well as in typefaces, on-screen menus, and graphics.

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“The blocks represent Channel 4’s incredibly diverse qualities,” said Chris Bovill and John Allison, heads of 4Creative. “The blocks are free to demonstrate our remit; to be irreverent, innovative, alternative and challenging.”

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British designer Brody – Dean of the School of Communication at the RCA and founder of Brody Associates – has created two new custom typefaces for the identity: Horseferry and Chadwick. The designs come in three and five weights respectively, with Horseferry intended for display purposes, and Chadwick for information.

Read the rest at Dezeen.

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