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Brand Trends
Talk Is Cheap: Stated Preferences vs Revealed Preferences
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Tipping Points: Change Happens Slowly and then Suddenly
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Someone Else’s Song: the Mystery of Cryptomnesia
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It’s Up To You: the Campaign to Vaccinate America
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Everyone works in marketing now
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Time to retire inauthentic product placement
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Never underestimate the power of a good story
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How influential are the influencers?
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New project coming soon… Greystonegill Distillery
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Drowning in data
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The Brand Naming Game
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The rise and fall of the cookie monster
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How brands tap into the power of perception
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The hidden communities behind your brand
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Pivoting to survive the pandemic
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Affordances
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How advertising can turn a relative weakness into a strength
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Rethinking the high street
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The changing business of fashion
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Twitter adopts “intentionally imperfect” visual identity
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Is marketing a laughing matter?
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How much does packaging matter?
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It’s not about you
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Designer Martin Lambie-Nairn (1945 – 2020)
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Practice makes…
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There is no such thing as digital advertising
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Is it still possible to beat Amazon?
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What unites luxury brands and potatoes
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Thrown off the scent
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Paul Rand 1914 – 1996: A life in graphic design
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