Trends

The power of a good strapline

The power of a good strapline

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How stories change the way we value things

How stories change the way we value things

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How a single-minded focus made Thrasher’s the best French fries in the world

How a single-minded focus made Thrasher’s the best French fries in the world

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Art vs Commerce

Art vs Commerce

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Spotify’s seasonal marketing genius

Spotify’s seasonal marketing genius

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New brand identity, packaging and website for Greystonegill Distillery in North Yorkshire

New brand identity, packaging and website for Greystonegill Distillery in North Yorkshire

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How do you get attention for a new restaurant?

How do you get attention for a new restaurant?

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New project with Rolls Royce SMR

New project with Rolls Royce SMR

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1,000 songs in your pocket

1,000 songs in your pocket

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Launching a new product is a process not an event

Launching a new product is a process not an event

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A new name is not enough for Facebook

A new name is not enough for Facebook

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Trust issues

Trust issues

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The dark genius of Peloton’s business model

The dark genius of Peloton’s business model

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Tebay Services and the road less travelled

Tebay Services and the road less travelled

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Hotfoot appointed by NHS for Covid-19 Resilience Hub project

Hotfoot appointed by NHS for Covid-19 Resilience Hub project

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Why pricing things at £9.95 isn’t always a good idea

Why pricing things at £9.95 isn’t always a good idea

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Talk Is Cheap: Stated Preferences vs Revealed Preferences

Talk Is Cheap: Stated Preferences vs Revealed Preferences

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Tipping Points: Change Happens Slowly and then Suddenly

Tipping Points: Change Happens Slowly and then Suddenly

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Someone Else’s Song: the Mystery of Cryptomnesia

Someone Else’s Song: the Mystery of Cryptomnesia

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It’s Up To You: the Campaign to Vaccinate America

It’s Up To You: the Campaign to Vaccinate America

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Everyone works in marketing now

Everyone works in marketing now

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Time to retire inauthentic product placement

Time to retire inauthentic product placement

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Never underestimate the power of a good story

Never underestimate the power of a good story

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How influential are the influencers?

How influential are the influencers?

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New project coming soon… Greystonegill Distillery

New project coming soon… Greystonegill Distillery

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Drowning in data

Drowning in data

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The Brand Naming Game

The Brand Naming Game

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The rise and fall of the cookie monster

The rise and fall of the cookie monster

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How brands tap into the power of perception

How brands tap into the power of perception

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The hidden communities behind your brand

The hidden communities behind your brand

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Awards & Accreditations

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Ideas, Trends, News & Antics

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