Trends

The dark genius of Peloton’s business model

The dark genius of Peloton’s business model

Tebay Services and the road less travelled

Tebay Services and the road less travelled

Hotfoot appointed by NHS for Covid-19 Resilience Hub project

Hotfoot appointed by NHS for Covid-19 Resilience Hub project

Why pricing things at £9.95 isn’t always a good idea

Why pricing things at £9.95 isn’t always a good idea

Talk Is Cheap: Stated Preferences vs Revealed Preferences

Talk Is Cheap: Stated Preferences vs Revealed Preferences

Tipping Points: Change Happens Slowly and then Suddenly

Tipping Points: Change Happens Slowly and then Suddenly

Someone Else’s Song: the Mystery of Cryptomnesia

Someone Else’s Song: the Mystery of Cryptomnesia

It’s Up To You: the Campaign to Vaccinate America

It’s Up To You: the Campaign to Vaccinate America

Everyone works in marketing now

Everyone works in marketing now

Time to retire inauthentic product placement

Time to retire inauthentic product placement

Never underestimate the power of a good story

Never underestimate the power of a good story

How influential are the influencers?

How influential are the influencers?

New project coming soon… Greystonegill Distillery

New project coming soon… Greystonegill Distillery

Drowning in data

Drowning in data

The Brand Naming Game

The rise and fall of the cookie monster

The rise and fall of the cookie monster

How brands tap into the power of perception

How brands tap into the power of perception

The hidden communities behind your brand

Pivoting to survive the pandemic

Pivoting to survive the pandemic

Affordances

Affordances

How advertising can turn a relative weakness into a strength

How advertising can turn a relative weakness into a strength

Rethinking the high street

Rethinking the high street

The changing business of fashion

The changing business of fashion

Twitter adopts “intentionally imperfect” visual identity

Twitter adopts “intentionally imperfect” visual identity

Is marketing a laughing matter?

Is marketing a laughing matter?

How much does packaging matter?

How much does packaging matter?

It’s not about you

It’s not about you

Designer Martin Lambie-Nairn (1945 – 2020)

Practice makes…

Practice makes…

There is no such thing as digital advertising

There is no such thing as digital advertising

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