Trends

Everyone works in marketing now

Everyone works in marketing now

Time to retire inauthentic product placement

Time to retire inauthentic product placement

Never underestimate the power of a good story

Never underestimate the power of a good story

How influential are the influencers?

How influential are the influencers?

New project coming soon… Greystonegill Distillery

New project coming soon… Greystonegill Distillery

Drowning in data

Drowning in data

Brand name of the game

The rise and fall of the cookie monster

The rise and fall of the cookie monster

How brands tap into the power of perception

How brands tap into the power of perception

The hidden communities behind your brand

Pivoting to survive the pandemic

Pivoting to survive the pandemic

Affordances

Affordances

How advertising can turn a relative weakness into a strength

How advertising can turn a relative weakness into a strength

Rethinking the high street

Rethinking the high street

The changing business of fashion

The changing business of fashion

Twitter adopts “intentionally imperfect” visual identity

Twitter adopts “intentionally imperfect” visual identity

Is marketing a laughing matter?

Is marketing a laughing matter?

How much does packaging matter?

How much does packaging matter?

It’s not about you

It’s not about you

Designer Martin Lambie-Nairn (1945 – 2020)

Practice makes…

Practice makes…

There is no such thing as digital advertising

There is no such thing as digital advertising

Is it still possible to beat Amazon?

Is it still possible to beat Amazon?

What unites luxury brands and potatoes

What unites luxury brands and potatoes

Thrown off the scent

Thrown off the scent

Paul Rand 1914 – 1996: A life in graphic design

Paul Rand 1914 – 1996: A life in graphic design

When brands take a stand

When brands take a stand

Holding your nerve in uncertain times

Holding your nerve in uncertain times

Keep Calm and Biden Won

Keep Calm and Biden Won

Why should it look like an advertisement?

Why should it look like an advertisement?

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