Brand Strategy

Launching a new product is a process not an event

A new name is not enough for Facebook

Trust issues

The dark genius of Peloton’s business model

Tebay Services and the road less travelled

Hotfoot appointed by NHS for Covid-19 Resilience Hub project

Hotfoot appointed by NHS for Covid-19 Resilience Hub project

Why pricing things at £9.95 isn’t always a good idea

Talk Is Cheap: Stated Preferences vs Revealed Preferences

It’s Up To You: the Campaign to Vaccinate America

Everyone works in marketing now

Marketing as Strategy: Investment vs Cost

Marketing as Strategy: Investment vs Cost

Time to retire inauthentic product placement

Never underestimate the power of a good story

How influential are the influencers?

New brand, website design and marketing for 5G Factory of the Future

New brand and website design for ECO Surv in Lancashire

New project coming soon… Greystonegill Distillery

New project coming soon… Greystonegill Distillery

New project coming soon… The Resilience Hub

Drowning in data

Drowning in data

The Brand Naming Game

The rise and fall of the cookie monster

How brands tap into the power of perception

Pivoting to survive the pandemic

Affordances

Hotfoot Appoints Two New Specialists to the Marketing and Development Teams

Hotfoot Appoints Two New Specialists to the Marketing and Development Teams

How advertising can turn a relative weakness into a strength

Rethinking the high street

Rethinking the high street

The changing business of fashion

Twitter adopts “intentionally imperfect” visual identity

Is marketing a laughing matter?

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