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Brand Strategy
Launching a new product is a process not an event
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A new name is not enough for Facebook
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Trust issues
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The dark genius of Peloton’s business model
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Tebay Services and the road less travelled
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Hotfoot appointed by NHS for Covid-19 Resilience Hub project
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Why pricing things at £9.95 isn’t always a good idea
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Talk Is Cheap: Stated Preferences vs Revealed Preferences
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It’s Up To You: the Campaign to Vaccinate America
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Everyone works in marketing now
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Marketing as Strategy: Investment vs Cost
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Time to retire inauthentic product placement
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Never underestimate the power of a good story
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How influential are the influencers?
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New brand, website design and marketing for 5G Factory of the Future
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New brand and website design for ECO Surv in Lancashire
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New project coming soon… Greystonegill Distillery
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https://www.hotfootdesign.co.uk/wp-content/uploads/2021/06/Comp-2.mp4
New project coming soon… The Resilience Hub
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Drowning in data
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The Brand Naming Game
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The rise and fall of the cookie monster
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How brands tap into the power of perception
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Pivoting to survive the pandemic
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Affordances
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Hotfoot Appoints Two New Specialists to the Marketing and Development Teams
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How advertising can turn a relative weakness into a strength
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Rethinking the high street
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The changing business of fashion
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Twitter adopts “intentionally imperfect” visual identity
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Is marketing a laughing matter?
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