Marketing

Why pricing things at £9.95 isn’t always a good idea

Talk Is Cheap: Stated Preferences vs Revealed Preferences

Tipping Points: Change Happens Slowly and then Suddenly

Tipping Points: Change Happens Slowly and then Suddenly

It’s Up To You: the Campaign to Vaccinate America

Everyone works in marketing now

Marketing as Strategy: Investment vs Cost

Marketing as Strategy: Investment vs Cost

Never underestimate the power of a good story

New brand, website design and marketing for 5G Factory of the Future

New project coming soon… The Resilience Hub

The Brand Naming Game

Hotfoot is hiring a marketing executive

The rise and fall of the cookie monster

How brands tap into the power of perception

The hidden communities behind your brand

Pivoting to survive the pandemic

Hotfoot Appoints Two New Specialists to the Marketing and Development Teams

Hotfoot Appoints Two New Specialists to the Marketing and Development Teams

How advertising can turn a relative weakness into a strength

The changing business of fashion

Twitter adopts “intentionally imperfect” visual identity

How much does packaging matter?

It’s not about you

Designer Martin Lambie-Nairn (1945 – 2020)

There is no such thing as digital advertising

Is it still possible to beat Amazon?

We have a vacancy for a Marketing Executive

What unites luxury brands and potatoes

Paul Rand 1914 – 1996: A life in graphic design

When brands take a stand

Holding your nerve in uncertain times

Keep Calm and Biden Won

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