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Welcome to White Space
Identity
Innovation – and the end of bellboys
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A brand must go deep
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Breaking point: when brand extensions succeed and fail
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Press for Champagne: How restaurateurs appeal to the Instagram generation
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How Irish pubs come flat packed to cities around the world
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Beyond Currie: a design project celebrating women in science
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When Nintendo made playing cards (and other brand origin stories)
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Press coverage of the new Atkinson Vos rebrand and responsive website by Hotfoot
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Hotfoot create a new brand and website for Atkinson Vos
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How Picasso and the Locksmiths’ Paradox show time is not always money
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Whisky finally has its own emoji – we’ll drink to that at tonight’s POWWOW
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What makes a brand name work?
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Kodak brings back their classic logo (with a twist)
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Beautiful examples of creative packaging design
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The story behind Apple’s iconic logo
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Debbie Millman interviews Tobias Frere-Jones
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The art of designing incredible movie titles
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New identity and school website for Silverdale St John’s
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One iconic logo after one hundred sketches
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Infographic: The rise of minimal app icons
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5 principles for good user interface copy
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Mexico City Metro icons
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The hidden stories behind flag design
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A new look for Instagram
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Nope, these are not the logos for Medium, Airbnb, Flipboard and Beats
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Tokyo 2020 has a new logo
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Why every company should think like a start-up
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The legend of Prince’s custom-font symbol floppy disks
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Alice Rawthorn uses Instagram to highlight design debacles
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Do you know what your website is really for?
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Awards & Accreditations
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All the latest in design from the Hotfoot Team
Winner takes all
16 Aug 2017
How technology is changing conceptions of luxury
2 Aug 2017
How we perceive and define colour
31 Jul 2017
Ringing birds and data dashboards
27 Jul 2017
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