Design Psychology

AI creates opportunities for bold brands embracing human-led experiences

AI creates opportunities for bold brands embracing human-led experiences

From commodities to brands (and back again)

From commodities to brands (and back again)

Testing your assumptions

You cannot just walk in and buy a pair of Maison Bonnet glasses

Lessons from nature about occupying a niche to stand out

Skip intro – how the smallest things can make the biggest difference

Start with the conversion and work backwards

Start with the conversion and work backwards

Why pricing things at £9.95 isn’t always a good idea

Talk Is Cheap: Stated Preferences vs Revealed Preferences

How brands tap into the power of perception

Designer Martin Lambie-Nairn (1945 – 2020)

Optimising for conversions

Graphic Design Is Always About Something Else

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Confusing, Convoluted and Haphazard

The lift made the modern city possible – now what?

Brand purpose

Good design is invisible

Restaurants sell time and space

The whole world is a big city now

Reflections on Design Manchester’s DM19 Conference

When asking questions timing is everything

How operational transparency is changing the waiting game

Choice architecture and the nudge effect

The paradox of choice – and why six jars of jam are better than 24

The war of independents

Buying fast and slow – how impulses control our purchases

The meaning of the Extinction Symbol

Finding your tone of voice

Fifty shades of grey: how the colour went out of cars

The importance of stripes

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