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Welcome to Context
Design Psychology
You cannot just walk in and buy a pair of Maison Bonnet glasses
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Lessons from nature about occupying a niche to stand out
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Skip intro – how the smallest things can make the biggest difference
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Start with the conversion and work backwards
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Why pricing things at £9.95 isn’t always a good idea
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Talk Is Cheap: Stated Preferences vs Revealed Preferences
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How brands tap into the power of perception
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Designer Martin Lambie-Nairn (1945 – 2020)
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Optimising for conversions
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Graphic Design Is Always About Something Else
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Confusing, Convoluted and Haphazard
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The lift made the modern city possible – now what?
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Brand purpose
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Good design is invisible
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Restaurants sell time and space
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The whole world is a big city now
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Reflections on Design Manchester’s DM19 Conference
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When asking questions timing is everything
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How operational transparency is changing the waiting game
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Choice architecture and the nudge effect
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The paradox of choice – and why six jars of jam are better than 24
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The war of independents
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Buying fast and slow – how impulses control our purchases
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The meaning of the Extinction Symbol
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Finding your tone of voice
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Fifty shades of grey: how the colour went out of cars
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The importance of stripes
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Successful websites are all about the process
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How sound design in Tokyo keeps commuters cool
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Why advertising works
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All the latest in design from the Hotfoot Team
You cannot just walk in and buy a pair of Maison Bonnet glasses
23 May 2022
Digital transformation can’t be skin deep
23 May 2022
White label website development for creative agencies
13 May 2022
New brand identity, website and marketing campaign for a renovated pub restaurant with rooms in Hampshire
3 May 2022
Context