Copywriting

Sales vs. Satisfaction Glass

Sales vs. Satisfaction

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A female icon of advertising during the Mad Men era: Barbara Gardner Proctor Glass

A female icon of advertising during the Mad Men era: Barbara Gardner Proctor

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Why words still matter Glass

Why words still matter

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Breathing Space Lancashire Goes Live Glass

Breathing Space Lancashire Goes Live

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Going beyond the bleeding obvious Glass

Going beyond the bleeding obvious

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Using the inverted pyramid model to get results Glass

Using the inverted pyramid model to get results

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5 principles for good user interface copy Glass

5 principles for good user interface copy

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Advice on how to write the perfect email marketing subject line for your clients Glass

Advice on how to write the perfect email marketing subject line for your clients

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Good writing advice #1: Write like you talk Glass

Good writing advice #1: Write like you talk

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