Brand Copywriting

Copywriter Jim Riswold just did it

Copywriter Jim Riswold just did it

What is a tone of voice, and why do you need one?

What is a tone of voice, and why do you need one?

What do Murray Walker, Kurt Vonnegut and F Scott Fitzgerald have in common? They were all advertising copywriters

What do Murray Walker, Kurt Vonnegut and F Scott Fitzgerald have in common? They were all advertising copywriters

Digital and print marketing campaign for Lancashire Constabulary and the Police and Crime Commissioner

Digital and print marketing campaign for Lancashire Constabulary and the Police and Crime Commissioner

The power of a good strapline

Hotfoot is hiring a marketing executive

We have a vacancy for a Marketing Executive

Paul Rand 1914 – 1996: A life in graphic design

Fatima, you be you

The End of Never Knowingly Undersold

New brand identity and website for Shepherd Private Clients in Cheadle, Greater Manchester

Brand identity and website for Meadow Head in the Ribble Valley

Jargon, waffle & nonsense: a New Year’s resolution

Hotfoot creates new website for the Dukes Theatre and Cinema in Lancaster

Hotfoot creates new website for the Dukes Theatre and Cinema in Lancaster

A new brand identity and website for Design Plus Health & Beauty

Sales vs. Satisfaction

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A female icon of advertising during the Mad Men era: Barbara Gardner Proctor

Why words still matter

Why words still matter

Breathing Space Lancashire Goes Live

Breathing Space Lancashire Goes Live

Going beyond the bleeding obvious

Using the inverted pyramid model to get results

5 principles for good user interface copy

Advice on how to write the perfect email marketing subject line for your clients

Good writing advice #1: Write like you talk

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