Hotfoot create a new brand and website for Atkinson Vos

Posted on by Guy Cookson

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We’re really pleased to have created a new brand and website for our client Atkinson Vos.

Atkinson Vos is the world’s leading specialist in Unimogs, the iconic all-terrain vehicles manufactured by Mercedes-Benz.

Established in 1978 in Bentham on the border between Lancashire and Yorkshire, Atkinson Vos has exported custom and specialist Unimogs to almost every major country on Earth. They literally have a map with pins in it – I think only Greenland is left without one!

We were approached by Simon Ward, managing director of Atkinson Vos, with a requirement for a new brand identity and website help increase the perceived value of the brand, drive sales growth and increase customer engagement. We’ve also designed and produced photography, outdoor signage, workwear, brochures, stationery, stickers, exhibition stands, promotional giveaways, and more.

Simon has provided some lovely feedback about our work:

We contacted Hotfoot initially to design a new logo. We met with Charlie and Guy several times and found each meeting to be productive and inspirational with clear action points for all. They developed a complete brand identity which is agile across all media and looks cool. The new identity has been very well received by our customers and by our team.

We were so impressed by the way that Hotfoot worked that we engaged them to design a new website for us. The combination of design flair, business acumen and IT skills means that Hotfoot were able to cover all aspects of the website. They were very willing to work with our in-house IT specialist in developing the website back-end and really listened to what we wanted to achieve

The result is a website which looks excellent and is appealing to our broad customer base. Importantly it is built on a very strong foundation, with a user-friendly content management system which enables straightforward updating of every page on the site.

The guys from Hotfoot have been great to work with.

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