Do you know what your website is really for?

Posted on by

Aidan Watt

Aidan Watt, Hotfoot’s Technical Director, wrote a column in Lancashire Business View this month. You can read it here.

Your website has to define your value proposition. And it has to do it quickly. Because if it doesn’t, people won’t stay long enough to figure things out for themselves. And then your SEO and Adwords, social media and email campaigns, and the rest of your marketing, will have been largely wasted.

Defining the value proposition is the first thing we do at Hotfoot when we start working with a new client. It starts with six deceptively simple questions: Who are your target customers? What problems are you solving for them? Why is that important? How do you solve them? Where’s the proof? And why are you different?

Working closely with our client we find answers to these questions. And then we refine them, and then refine them some more. Mark Twain once said, “I didn’t have time to write a short letter, so I wrote a long one instead.” We make sure we spend the time to distil the message down to its essence, rather than expect the customer to do the work.

This entry was posted in Brand, Brand Design, Development, Digital, Hotfoot, Lancaster, Marketing, News, User Experience, Website and tagged on by .
Relevant Pages: Web Design & Development

We'd love to work with you

Get in touch & let’s chat through your project

    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner