The Storey, Meeting House Lane,
Lancaster, Lancashire LA1 1TH
20-22 Wenlock Road, Hoxton,
London N1 7GU
Your digital experience should feel effortless.
At Hotfoot, our team of specialists design UX that makes it easier for people to find what they need, complete key tasks, and feel confident in your product or service, whether that’s a website, web app, portal, booking journey, or something more complex.
We combine user research, clear information architecture, and thoughtful interface design to turn complexity into clarity, so your digital experiences not only look good, but work brilliantly.
We’ve worked with ambitious and iconic brands in multiple sectors to improve user experiences – including Rolls-Royce SMR, Ordnance Survey, the NHS, St John International, World of Beatrix Potter, Cincinnati Shakespeare Company and many others.
Let’s talk – get in touch to discuss your UX challenges and goals.
UX that’s grounded in real user needs
We don’t start with assumptions or aesthetics. We start with people.
By understanding your audiences, their journeys, and the wider context around your organisation, we’re able to design experiences that:
- Reduce friction and confusion
- Improve conversion and task completion
- Increase engagement and satisfaction
- Support accessibility and inclusion
- Give your team clearer insight into what’s working (and what isn’t)
From early-stage products through to established platforms that need a rethink, we help you make confident, insight-led decisions about what to build, change, or optimise.
What we can help with
We tailor our UX support to your organisation, but typical areas include:
- UX discovery and user research
- UX audits of existing websites, apps, and journeys
- Information architecture and content structure
- User flows and journey mapping
- Wireframes and clickable prototypes
- Navigation and content pattern design
- Accessibility and inclusive design reviews
- Usability testing and iterative improvements
- Ongoing UX support and optimisation
We can work alongside your internal product, marketing, and development teams, or as a full-service partner with strategy, UX, UI, development and marketing under one roof.
Let’s talk, get in touch to discuss your UX challenges and goals.
Our UX process
Discover
Together, we’ll begin by aligning with stakeholders and understanding user needs in depth. This phase is about uncovering the right problems to solve, through research, observation, and discussion.
Typical activities include:
- Asset and insight collation
- Stakeholder interviews and workshops
- Desk research and competitor scan
- Behavioural data and analytics review
- Lightweight user surveys or card sorting
Define
We’ll synthesise what we’ve learned to clarify scope, prioritise needs, and shape a strategic foundation. This gives structure and direction to everything that follows.
Typical outputs include:
- Content structure and content types
- Information architecture (IA) and taxonomy
- Benchmarking the current experience
- Defined scope for design and messaging
Develop and deliver
We move into design and prototyping, iterating with your team and users to test, validate, and refine. The result is an experience that’s clear, intuitive, and inclusive.
Typical activities include:
- Wireframes and clickable prototypes
- Navigation and page-level design
- Collaborative design reviews
- Usability testing and validation
- Iteration based on feedback
- Final UI designs in Figma
- Dev-ready documentation
Optimise and evolve
Delivery isn’t the end. We can track behaviour, gather insight, and refine the experience based on real usage, ensuring your digital presence stays relevant and impactful.
Post-launch activities may include:
- UX and performance reviews
- Insight-led optimisation planning
- Design or content refinements based on analytics
Let’s talk – get in touch to discuss your UX challenges and goals.
UX, design, and development under one roof
Because UX, brand, design, and development all sit together at Hotfoot, we’re able to:
- Connect UX decisions to your wider brand and positioning
- Ensure journeys are technically realistic and efficient to build
- Create scalable design systems and pattern libraries
- Hand over to development with clarity and detail
- Support you long-term with enhancements and new features
Whether you’re planning a new product, refreshing an existing platform, or need a clear UX roadmap, we’ll help you move from “we think” to “we know”, and then design the experience to match.
Ready to improve your UX?
Let’s talk about your users, your goals, and where your current experience is holding you back.
Get in touch with our UX and digital experience specialists today.
Explore Our Recent Projects
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Visitor attraction
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Clean energy
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Healthcare Education
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Charity
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Public Sector
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Innovation
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Theatre and Arts
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Tourism and Leisure
"We love our new website. Thank you Hotfoot for bringing our vision to life."
"Hotfoot are a pleasure to work with. They respond quickly with innovative ideas and creative solutions."
"We selected Hotfoot because of their passion, commitment and creativity. We are hugely impressed with their work."
"The engagement, interactions and quality of the work by Hotfoot has been second to none."
"From the very beginning Hotfoot have been absolutely fantastic to work with."
"The team at Hotfoot really understand our ethos. They have been fun, professional and responsive throughout."
"Hotfoot works across our group to increase custom and loyalty. They are passionate and committed."
"Hotfoot always go above and beyond with our team and partners around the world."
"Hotfoot really understood our objectives and delivered on every level. "
"Hotfoot produced a brand design and website that exceeded our high expectations."
"Hotfoot are creative and engaging strategists. They are easy to work with, responsive and great listeners."
"We are absolutely thrilled. Hotfoot have supported us every step of the way. "
"Hotfoot listened to our brief and delivered exceptional results that were positively received by all partners."
"I found my collaboration with the Hotfoot team to be exceptionally valuable."
"Hotfoot ensures our website constantly evolves which helps drive sales and customer satisfaction."
"We are really happy with our brand and website and have had so many positive comments from our customers."
