The Victoria Wood Theatre in Bowness-on-Windermere has unveiled a new brand identity and website, marking an important moment in the venue’s evolution.
The theatre was renamed after the legendary comedian and playwright last year to celebrate her legacy.
Designed by our Lancaster-based team, the new identity and digital experience reflect the theatre’s intimate scale, creative ambition and deep connection to storytelling, while honouring its association with Victoria Wood.
Visitors can now explore productions, events and booking information through a clearer digital journey that reflects the theatre’s personality and sense of place.
The fully accessible website places greater emphasis on usability and audience experience, with seamless Ticketsolve integration for ticket sales.
Becky Sewell, Creative Lead, said:
“This was a genuinely collaborative process from start to finish. The team at The Victoria Wood Theatre brought such clarity, passion and care for the venue’s legacy. Our role was to help shape that into a brand and website that truly reflects who they are.
“The theatre has a very particular magic. It is intimate, human and deeply loved. Together, we created an identity and digital experience that feels confident, contemporary and enduring, while leaving space for the stories, performers and people to take centre stage.”
The rebrand coincides with the world premiere of the new musical Fourteen Again, with music and lyrics by Victoria Wood.
Sarah Melhuish, Marketing Manager at The Victoria Wood Theatre, said:
“We were thrilled to unveil our bold and vibrant new theatre branding as we enter an exciting new chapter for The Victoria Wood Theatre.
“This milestone gave us the perfect opportunity to design a fresh logo, update our signage, reimagine the foyer, and launch a sophisticated, stylish website that reflects who we are.
“We were eager to work with a local company and Hotfoot understood our vision from the very beginning. They have delivered striking graphics and a dynamic, user-friendly website that will support our busy theatre and season of performances and events for years to come.”
The new brand identity and website are now live and will be rolled out across the theatre’s communications, marketing and on-site materials throughout 2026.
Based in Lancaster, we are an award-winning independent design and digital studio specialising in brand identity, websites and storytelling for purpose-led businesses.
Founded in 2006, we partner with ambitious organisations across the UK and internationally to deliver impactful brand, digital and marketing experiences.
Recent projects include Cincinnati Shakespeare Company, Rolls-Royce SMR, the NHS and Ordnance Survey.
The Victoria Wood Theatre in Bowness-on-Windermere opened in 1992 as The Old Laundry Theatre.
In 2025, it was renamed to mark the theatre’s connection with Victoria Wood, a regular performer and Trustee.
Learn more about the project here.
