Kodak brings back their classic logo (with a twist)

Posted on by

So this made me feel nostalgic. Kodak has revived their former logo. As reported by Wired:

Graphic artist C. Peter Oestrich never achieved the lionized status of design legends Paul Rand or Saul Bass, but his most famous design-the Kodak “K”-is as iconic as anything they ever produced. The company adopted the red-and-yellow camera-shutter logo in 1971, and for 35 years it was one of the most effective and widely recognized symbols in the world. Then, in 2006, Kodak replaced it with a plain red wordmark. But this week, the company returns to its roots: After a 10-year hiatus, the Kodak “K” is back.

 

 

 

This entry was posted in Brand, Brand Design, Design, Logo, Marketing, News, Packaging, Photography and tagged , , , on by .
Relevant Pages:

Let's find your difference...

Get in touch and discover what makes you amazing

    Badges of honour

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner