We’re delighted to announce that Hotfoot has been appointed by upReach to lead the redesign and redevelopment of their website, alongside a wider brand alignment project.
upReach is an award-winning social mobility charity working to ensure that everyone has an equal opportunity to realise their full career potential, regardless of social background. Since 2021, the organisation has undergone transformational growth, tripling income, doubling headcount, expanding into multiple UK cities, and earning national recognition for its impact on social mobility.
The new project will support upReach’s next phase of growth through a more accessible, engaging and strategically aligned digital experience, helping the charity better connect with students, partners, funders and supporters. The work will include a new website platform, improved user journeys, enhanced storytelling and analytics capabilities, alongside a light-touch brand evolution and updated tone of voice guidance.
Lidia Barbuti, Head of Marketing and Communications at upReach, said: “Hotfoot’s proposal really stood out throughout the process. We’re incredibly excited about what we’re going to create together and look forward to building a website and brand experience that truly reflects upReach’s ambition and impact.”
The project will focus on delivering a modern, user-centred platform that balances compelling storytelling with intuitive user experience, helping different audiences more easily engage with upReach’s programmes, partnerships and mission.
Alongside the website redevelopment, Hotfoot will also support the refinement of upReach’s visual identity, tone of voice and brand guidelines, ensuring greater consistency and confidence across digital and print communications.
Hotfoot partners with ambitious charities, public sector organisations and purpose-led brands across the UK and beyond, including St John International, Ordnance Survey and Hudson Valley Shakespeare.
