We love working with ambitious brands that are shaping the future. We’re hugely proud to have partnered with the talented team at Rolls-Royce SMR over the last few years on brand strategy to create a distinctive digital and real world presence that reflects their world-leading innovation and big ambitions.
That ambition was on full display this week when Rolls-Royce Chief Executive Tufan Erginbilgiç told the BBC that the company’s small modular reactor (SMR) business has the potential to make Rolls-Royce the UK’s highest-valued company.
The SMR programme, recently named the UK government’s preferred choice for the nation’s first small modular nuclear reactors, is expected to create thousands of jobs, power millions of homes, and – crucially – power AI data centres around the world, meeting the massive demands of next-gen tech infrastructure with reliable clean energy.
For us at Hotfoot, it’s exciting to see a brand we’ve collaborated with aiming so high. When ambition meets innovation, extraordinary things happen – and we’re proud to play a small but meaningful part in that journey.
See the story here.
