Verity Agababian
Marketing Manager

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Verity Agababian

Verity is an award-winning marketer with almost a decade of marketing experience. She was previously a Marketing Manager at BT, before working as a freelance copywriter. Verity has a degree in Creative Writing (BA Hons.) from Brunel University London.

Verity works alongside Hotfoot’s senior team, leading on marketing and brand strategy, content marketing, and campaigns.

  • First job?

    My first gig was a runner at London Fashion Week on behalf of Associated Press. I queued to see Rihanna’s fashion show for over four hours, but was sent home when the camera crew arrived. I was also a Sales Assistant at River Island. That was some good discount.

  • Which famous person do you most admire?

    Some people I most admire are thought leaders like Wallace D. Wattles and Bob Proctor. I'm a huge fan of personal development and I love their teachings. I’m also a proud Beyoncé fan. I really admire her work ethic and the motivational messages she shares through her music. She's also an unbelievable performer. I've seen her live seven times...

  • Favourite records?

    Beyoncé’s back catalogue is my go-to. I’m also a fan of Arctic Monkeys, Jay Z, Kanye West, Kendrick Lamar and Fred again. One of my favourite records is 'Watch The Throne' by Jay Z & Kanye. I was lucky enough to experience it live in concert... unbelievable!

  • Favourite books?

    'Atomic Habits' by James Clear is a recent favourite of mine. 'Letters to a Young Poet' is also pretty special to me. I have social accounts dedicated to my love of books (@verity_writes) - join me!

  • Favourite apps?

    Spotify, Instagram and TikTok. The Greggs app is also frequently used...

  • Favourite websites?

    The Drum, Buzzfeed and Google, probably.

  • Favourite films?

    Notting Hill. I also love Erin Brockovich and The Devil Wears Prada... "That's all."

  • Favourite podcasts?

    The Mel Robbins Podcast, TED Talks Daily, Desert Island Discs and Something Rhymes with Purple. I find them all very inspiring and they make me question things all the time. I like that.

  • Favourite places to visit?

    Copenhagen, Paris, New York and the Lake District.

  • Tell us something we don’t know about you...

    I’m a spoken word poet. I was mentored by one of my favourite poets, the late Benjamin Zephaniah, at university. Poetry helps me tell stories - not just my own. Poetry can really help people who are going through something and it brings people together. It's so rewarding to know that. I once performed one of my poems on BBC Radio. I share my poetry on my socials (@verity_writes) and perform at venues around the North West.

  • What did you want to be when growing up?

    A writer, or Matilda. I think I’m an amalgamation of the two, without the magical powers...

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    Awards & accreditations

    • The Drum Recommended
    • Pride Awards
    • The Bibas Winner
    • Prolific North Creative Awards
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner