Harriet Russell
Marketing Consultant

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Harriet Russell

Hailing from Scotland, Harriet studied at art college in Dundee before joining a leading magazine as art editor and going on to start her own wedding stationery business.

Now based in Lancaster, Harriet is focused on growing Regalo, the premium gift voucher platform created by Hotfoot to help growing hospitality and leisure businesses generate more direct revenue.

  • First Job?

    I left school at the tender age of 15 to study and work as a horticultural apprentice. Having spent a year learning the Latin names for plants and how to prepare horticultural machinery for winter storage I decided to return to school and stick with my original plan of Art College.

  • Most treasured possession?

    My children. Every day I watch them grow and learn and I'm still baffled at how I created such wondrous little beings.

  • What did you want to be when growing up?

    In my younger years this changed regularly between a firelady and a policewoman, I was clearly seeking adventure from an early age.

  • What are you most grateful for?

    After my family and friends I am grateful for the years I spent in my twenties exploring South America and South East Asia, visiting some of the most sacred and diverse places in the world. Highlights are trekking Machu Picchu, salt flats in Bolivia, climbing glaciers in Argentina, navigating the Amazon river from Columbia to North Brazil, standing on the pitch at Estadio Centenario... the list goes on!

  • Favourite concert?

    Paying £5 to stand five metres from the stage at an outdoors concert in Santiago, Chile, watching the Red Hot Chili Peppers perform live.

  • Biggest achievement?

    Starting my own wedding stationery business Amoretto with not a penny and building it while I looked after two young children. Within four years I had built a brand and business that had provided stationery to over five hundred couples across the globe and built solid relationships with luxury venues and premium suppliers.

  • Claim to fame?

    My Grandad played for West Ham United and I shook Fatboy Slim's hand on Bondi Beach!

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Awards & Accreditations

  • The Drum Recommended
  • Marketing Lancashire
  • The Bibas Winner
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • Cumbria Tourism
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Winner