Charlie Haywood
Creative Director / Founder

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Charlie Haywood

Charlie founded Hotfoot Design in 2006 and has vast experience in the creative and marketing industries with almost 25 years (gulp) in a range of in-house and agency roles, in both the UK and US. He specialises in branding and brand strategy for print and digital and is involved in all projects, from the initial pitch through to developing concepts in the design studio.

In 2004 Charlie relocated to Las Vegas where he set up an in-house design department for a global hospitality company returning to the UK to start Hotfoot. He writes a regular design column for an industry magazine and occasionally guest lectures.

Charlie has two kids, swims twice a day, and loves weekends away (complete with a buffet breakfast).

  • First job?

    After a lovely extended spell at the J Walter Thompson in Manchester, my first full-time job was at a small design agency in Bolton where I was pretty much in at the deep end. I learnt alot very quickly.

  • Which people do you most admire?

    In business it's my Mum and Dad. They both had successful businesses in their own right, and always worked incredibly hard to succeed. That work ethic is instilled in me.

  • Tell us something we don't know about you?

    One of my middle names is Rupert.

  • Favourite bit of tech?

    I discovered some of the first Apple products at Uni. Unpacking a new Apple product is some else.

  • What's your music?

    According to Spotify, my most listened to artist is The Maccabees which is about right. I like alternative rock, Indy.. whatever it's called now. I also listen to alot of 90's G-Funk.

  • Favourite holiday destination?

    I've travelled to lots of places but probably Portugal. My grandparents moved to the Algarve when I was five so I know it well. It has some of the most incredible beaches and lovely people.

  • Favourite piece of art?

    I really love unique well crafted furniture. I wish to own more of this!

  • Favourite apps?

    Strava, WhatsApp and Spotify are mostly used. Is Wordle an App? Wordle then.

  • Favourite film genre?

    A good dark comedy.

  • What did you want to be when growing up?

    I always wanted to do something creative related. I excelled in art and design at school, particularly Product Design. Graphic Design and Marketing I got into at Uni.

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    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner