Successful brands have a simple truth – a narrative thread from which all communications are born.

We will work with you to uncover and develop this brand story, and use the most relevant platforms to share your message with your target audience.

The traditional model for PR – where a press release gained column inches – has developed in step with technology.

The basic purpose remains – to generate positive sentiment and awareness for your brand – we just have more tools to tell your story than previously (learn more about our approach to Content Marketing and Social Media).


Influencing the influencers

Whether it is creating buzz around a launch, generating sign-ups, handling an event or even guiding you through a crisis, we have the experience to make sure your message is clear, consistent and compelling, and is seen in the right places, by the right people.

Our ideas work across paid, owned and earned media. This ensures your communications work together to build momentum, rather than isolated creating spikes of awareness.


Scope of our brand storytelling work

  • Paid, owned & earned media
  • Content marketing – animation, infographics, video, blog posts, newsletters & polls
  • PR for SEO
  • Media & blogger relations
  • Crisis planning and handling
  • Stunts & events
  • PR training & tool kits

Every project is different. We’d love to chat about your PR and comms requirements, so please get in touch!

Learn more about Hotfoot, see our services, or check out our latest work.