We create distinctive and enduring brand identities to capture attention, generate interest, and resonate with your target audience.

When creating your brand identity we begin by working with you to define your unique customer value proposition.

Who is your target audience? What’s different about your offering? Why should customers choose you?

Our goal is to ensure your brand identity is a true reflection of your business, communicates your core values effectively, and is:

  • Distinctive to help you stand out from your competitors
  • Versatile to work in any environment – online, print, outdoor
  • Enduring for use over many years
  • Consistent wherever and whenever people encounter your brand

Bringing Your Brand to Life

When we design a logo we make sure you are part of the process. We share ideas and mood boards, and present concepts for discussion.

As a logo is rarely seen in isolation, we show our designs in-situ so you can see how your logo might look in a variety of settings.

It’s a collaborative creative process that leads to an outcome you will feel ownership over.


Visual Identity Design

Your logo is only one element of your visual identity. During our optional visual identity design process we define the broader ‘look and feel’ of your brand.

This will include how your visual devices are used in terms of your imagery, your colour palette, and other identity components, in both print and digital formats.

We will show your brand in use across a range of media that are relevant to your business – such as your website, social media, signage, business cards vehicle wraps, workwear, brochure cover and stationery.


Brand Identity Toolkit 

Your brand identity toolkit is an optional extra created to enable you to produce materials in-house or brief external suppliers while ensuring everything is consistent in look and feel for an improved customer experience.

This will include:

  • Logo usage guidelines
  • Typography treatments
  • Colour palette
  • Photography usage
  • Your brand in practice

Every project is different. We’d love to chat to you about your brand identity and logo requirements, so do get in touch!

Learn more about Hotfoot, see our services, or check out our latest work.