# Hotfoot Design

> Hotfoot Design is a multi-award-winning strategic creative agency founded in 2006, specialising in brand identity, website design and development, campaign creation, and digital marketing. Proudly independent with offices in Lancaster and London, the agency works with organisations across charities, healthcare, the arts, public sector, food and drink, manufacturing, technology, and hospitality and leisure.

## About

Hotfoot Design was founded in 2006 by Charlie Haywood and has grown into an integrated agency combining specialists across multiple disciplines. The agency is led by three partners: Charlie Haywood (Creative Director/Founder), Aidan Watt (Technical Director), and Guy Cookson-Rabouhi (Strategy Director).

The team of 17+ specialists includes creative leads, senior web developers, a digital account manager, PPC specialist, photographer, 2D/3D animator, and project leads. Clients work directly with the senior team on every project.

Hotfoot's philosophy centres on mutual trust, sincere collaboration, and a deep understanding of each client. They believe the first and final 10% of a project often makes the difference.

## Services

### Strategy
- Stakeholder engagement: surveys and workshops to gather insights
- Value proposition strategy: defining how services address target audience needs
- Prototyping and wireframing: creating visual frameworks for optimal results

### Brand Identity
- Naming strategy
- Logo design
- Brand identity design
- Brand guidelines
- Tone of voice
- Employer brands

### Website Design and Development
- Website strategy with stakeholder engagement, prototyping, and wireframes
- UX and user experience design
- Website design and development (Statamic and WordPress CMS)
- Web accessibility
- SEO (search engine optimisation)
- Generative engine optimisation (GEO) for AI search and LLM visibility
- Shopify ecommerce
- Stakeholder engagement systems
- Analytics and reporting
- Secure website hosting and support with SLA-backed services

### Campaign Creation
- Campaign strategy
- Visual assets including graphics, illustration, and animation
- Video and photography
- Copywriting
- Print design: brochures, wayfinding, exhibitions, advertising
- Campaign toolkits

### Digital Marketing
- SEO
- PPC advertising
- Social media management
- Email marketing
- Content creation

## Sectors

- Charities and non-profits
- Healthcare
- The arts
- Public sector
- Food and drink
- Manufacturing and technology
- Hospitality and leisure

## Notable Clients

Rolls-Royce SMR, NHS, Sport England, Age UK, Ordnance Survey, Citizens Advice, Lancaster University, The World of Beatrix Potter, Windermere Jetty, CNWL NHS Health Charity, Hudson Valley Shakespeare, Cincinnati Shakespeare Company, Veeno, and Que Bella.

## Awards and Recognition

- The Drum Recommended Agency
- Pride Awards Winner
- BIBAs Winner
- Prolific North Creative Awards
- Northern Digital Awards (2023)
- Awwwards Nominee (2016)

## Contact

- Phone (Lancaster): 0330 057 1157
- Phone (London): 0203 858 9893
- Email: hello@hotfootdesign.co.uk
- Website: https://www.hotfootdesign.co.uk

### Lancaster Office (HQ)
The Storey, Meeting House Lane, Lancaster, Lancashire LA1 1TH

### London Office
20-22 Wenlock Road, Hoxton, London N1 7GU

## Social Media

- Instagram: @hotfootdesign
- LinkedIn: Hotfoot Design
- Facebook: @hotfootdesign
- X: @Hotfoot_Design
- Pinterest: hotfootdesign

## Key Pages

- [What We Do](https://www.hotfootdesign.co.uk/what-we-do/): Full list of services and capabilities
- [About](https://www.hotfootdesign.co.uk/about/): Agency story, values, and approach
- [Team](https://www.hotfootdesign.co.uk/team/): Meet the Hotfoot team
- [Sectors](https://www.hotfootdesign.co.uk/sectors/): Industries served
- [Thoughts](https://www.hotfootdesign.co.uk/thoughts/): Blog covering branding, creativity, strategy, and design
- [Contact](https://www.hotfootdesign.co.uk/contact/): Get in touch