Brand launch for an new museum on
the shores of Lake Windermere
Windermere Jetty
The Client
Lakeland Arts is one of the most prominent arts and heritage organisations in the North of England, renowned globally for its diverse and dynamic portfolio of attractions. Its renowned venues include Abbot Hall Art Gallery, Museum of Lakeland Life & Industry in Kendal, Blackwell, The Arts & Crafts House in Bowness-on-Windermere, and the iconic Windermere Jetty.
Windermere Jetty is a spectacular new museum set on the stunning shores of Lake Windermere, offering visitors an immersive experience into the sights, smells, and sounds of life on the lake. As the Lake District’s most significant new attraction, it showcases the region’s rich heritage and deep connection to waterborne history.
Our Objectives
Windermere Jetty is a stunning destination on Lake Windermere where boating heritage comes to life. The museum showcases an impressive collection of steam launches, sailing yachts, motor boats, and record-breaking speed boats—all displayed in the Boathouse, on the water, and within expansive exhibition galleries and conservation workshops.
Hotfoot was tasked with bringing the museum’s new brand to life through the design and production of all promotional marketing materials, ensuring the brand’s message resonated across various touchpoints and effectively reached its audience.
Deliverables
Consultation
Worked closely with the client to understand their vision and ensure brand alignment across all materials.
Campaign Concepts
Developed creative concepts to communicate the museum’s unique offering and draw in visitors.
Print Adverts and Materials
Designed engaging print assets to raise awareness and drive interest in the new museum.
Client Feedback
"The team at Hotfoot really understand the ethos and objectives of Lakeland Arts. They have been fun, professional and responsive throughout working with them - even with some very tight deadlines! They offer ideas, advice and support and the results are always on-brand with their attention showing in the results."
Usha Mistry, Head of Marketing
