Bringing legacy and innovation
together to shape the future
William Blythe
The challenge
Founded in 1845, William Blythe has pioneered the development and application of inorganic chemistry in markets as diverse as life sciences, performance coatings, polymers, electronics, catalysts and renewable energy.
We worked closely with the William Blythe team to design a website that serves a range of technical markets and customer segments.
The strategy
Following a comprehensive strategic phase, the team mapped key user journeys, developed wireframes, and designed a new website aligned with William Blythe’s refreshed brand identity.
The project aimed to modernise the William Blythe website, boost SEO performance across 8–10 priority products, create a robust foundation for ongoing SEO enhancement, and provide easier access to key documents.
As a result, the site has delivered a 10–15× increase in high-quality business leads, supporting the brand’s growth across multiple international markets.
The deliverables
Strategy & Planning
A collaborative and insight-led approach to align with William Blythe’s business strategy.
UX/UI Design
Crafted a bold, accessible, and visually engaging interface.
Figma Prototyping
Developed interactive prototypes in Figma to test and refine the user experience.
Statamic CMS
Implemented a flexible and user-friendly content management system.
API Integration
Seamlessly connected third-party services and tools to enhance functionality and data flow.
Hosting
Provided reliable and scalable hosting to ensure optimal performance.
William Blythe feedback
“We had a fantastic experience working with the Hotfoot team. The passion, professionalism, and creativity they brought to the project helped deliver a website we’re all incredibly proud of. The team took the time to really understand the complexities of our business, and that shows in the final result. Special shout out to Eddie, who managed the project diligently and was always available to chat through new ideas and concepts.”
Cameron Day, Business Development Manager
