Transforming a cultural landmark in
the heart of the Lake District
Victoria Wood Theatre
The challenge
Formerly known as The Old Laundry Theatre, the Victoria Wood Theatre is a long-established cultural landmark in the heart of Bowness-on-Windermere. Set within a converted Edwardian laundry, the intimate theatre-in-the-round has been bringing live performance to the Lake District since 1992, hosting names such as Victoria Wood, Alan Rickman, Griff Rhys Jones and Sue Perkins.
The theatre was to be renamed to honour Victoria Wood’s long-standing connection to the venue as a trustee, performer and creative presence, celebrating her legacy and marking a new chapter in the theatre’s story.
We were appointed to lead the reimagining of the theatre ahead of its official launch under the new name.
The strategy
Our role was to help the theatre step confidently into its next chapter. We created a new identity, website and wall display graphics that respect the venue’s history, while giving it the tools it needs to thrive as a modern cultural destination.
Working closely with the theatre team, we shaped a visual and digital presence that reflects what makes the venue special – from its intimate theatre-in-the-round experience to its long-standing connection with Victoria Wood. The result is a platform that makes it easier for audiences to discover what’s on, understand the story behind the theatre, and engage with it online, while supporting day-to-day marketing and box office activity.
The deliverables
To bring The Victoria Wood Theatre to life, we developed a refreshed identity, an engaging website and a clear, considered signage system that helps visitors find their way and feel at home.
Brand identity
We created a cohesive brand identity system across the theatre’s key venues, making it easy to apply consistently across every touchpoint.
UX design and full website development
We designed and developed a responsive website focused on clarity and ease of use, with ticketing integration that supports the audience journey from discovery to booking.
Printed Programmes
We developed versatile print and digital templates that make it easy for the theatre team to promote shows and events consistently and efficiently.
Signage and wall graphics
We developed a cohesive signage system and wall graphics that reinforce the brand while helping visitors navigate the theatre with ease.
