A refined brand identity for
an Italian wine bar group
Veeno
The challenge
Veeno is an award-winning independent hospitality group with a growing collection of popular wine bars across the UK. Veeno serves outstanding wine from their own vineyard in Sicily, authentic Italian food, and delicious cocktails, all within lively, beautiful and welcoming settings.
With ambitious plans for national expansion Veeno needed a brand identity that could scale with them and one that captured the warmth and energy of the in-bar experience, while elevating the group’s visual presence for new locations, new audiences and new touchpoints.
The strategy
To create a cohesive brand identity for all Veeno wine bars and restaurants with clear and compelling visual story that new and existing customers to prospective and current staff.
- Create a distinctive and agile logo system
- A distinctive and adaptable colour palette
- Selecting fonts to resonate with authenticity and approachability.
- Authentic, real-life imagery that captures the atmosphere and helps tell the story of Veeno. This approach aims to infuse the warmth and authenticity of the marketplace.
The results
At the heart of it is a bespoke wordmark, a simple but thoughtful refresh of the original logo that feels more relaxed while still looking polished. It keeps what people already recognise, just sharper and more confident. Because it is so flexible, we were also able to bring it to life with playful motion that adds a bit of personality across digital and social.
From there, we built a wider visual identity around it. We introduced textured backgrounds, illustrated vineyard details and modern patterns to add warmth and interest. It gives the Veeno marketing team loads to work with, whether that is menus, walls, signage or online.
We brightened up the colour palette to make it feel more vibrant and paired the fonts carefully, including a loose handwritten style to keep things feeling relaxed but still premium. We also created clear guidelines and easy templates so Veeno’s teams across the UK can use the brand confidently as they continue to grow.
Project deliverables
- Brand strategy
- Logo design
- Brand identity
- Brand guidelines
Client Feedback
“Working with Hotfoot Design on our Veeno re-branding was a great experience. They were true partners, expertly guiding us from concept to a final identity that perfectly balances Italian heritage with a contemporary edge. We couldn’t be happier with the strategic and beautiful brand they helped us refine.”
Rodrigue Trouillet, Managing Director and Co-Founder
