Brand, website and marketing
for a popular village pub

The Plough

01.

The Project

Hotfoot have worked with Fayre Inns for almost 10 years, working alongside the owners to help develop a portfolio of popular local pubs.

The Plough is a village pub near Lancaster in Lancashire and was one of the first acquisitions made by the Fayre Inns group. It is popular amongst students, thanks to its proximity to Lancaster University campus, as well as with locals from the village of Galgate. It is also a popular stop-off for travellers along the A6 or nearby M6.

The pub serves classic and modern freshly cooked dishes, and their own craft ale. They also sponsor a community cricket team.

The Plough
The Plough
02.

The Objectives

Fayre Inns required a new brand identity, responsive website, and marketing materials to align the pub with the rest of the portfolio. It was also important to showcase the unique aspects of this popular pub, such as the large beer garden and ice cream bar.

The Plough
03.

Deliverables

  • Logo design
  • Brand identity
  • Photography
  • Menu design and print
  • Website design
  • Website development
  • Marketing services
The Plough
The Plough
04.

Client Feedback

“As well as our core marketing materials Hotfoot help us engage with our audience, improve awareness, increase our customer base and, most importantly, analyse the results so we know exactly what works and which areas need improvement.”

Steven Greenhalf, Managing Director

Back to top

We’d Love To Work With You

Get in touch & let’s chat through your project


Awards & Accreditations

  • The Drum Recommended
  • Marketing Lancashire
  • The Bibas Winner
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • Cumbria Tourism
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Winner