A dynamic website for an international
charity brand
St John International
The challenge
St John International is a global charity with 164,000 volunteers worldwide, operating in 44 countries and territories and are the parent body to St John Ambulance.
St John required a new website to better meet their needs as a diverse, growing and modern global organisation, and to align with their business and marketing strategy.
The strategy
Working closely with the St John marketing and executive teams we coordinated a thorough discovery process to establish a comprehensive understanding of their organisational needs. It was important to address user behaviour to create a website that not only looked great but was fit for purpose.
Site mapping, wireframing and user journey mapping were used to create a seamless user experience. Enhanced design, colour and iconography along with dynamic elements brought the site to life.
Visit website
Client Feedback
We are utterly delighted with our new website from Hotfoot – we've received really wonderful feedback from our wider St John family who say they love the vibrancy, the person-centred visuals and stories, and that this website makes them feel proud to be part of our international network. It truly represents our #OneStJohn strategy.
Jessica Smith, Head of Communications
