Building a brand for an award-winning
nationwide recruitment agency

Spencer Clarke

01.

The challenge

Spencer Clarke Group is a dhighly ambitious and forward-thinking recruitment agency based in the heart of the North West, operating throughout the UK.

Following a strategic consultation and stakeholder survey, it became clear that the business needed a complete brand refresh and a new online presence. The aim was to communicate Spencer Clarke Group’s unique value proposition more clearly, while creating a deeper, more engaging experience for candidates, clients and colleagues alike.

02.

The strategy

Spencer Clarke Group needed a refreshed logo, brand positioning and supporting identity system that better reflected the organisation today: modern, credible and human. The ambition was to create a clearer, more distinctive position in the recruitment market, while building on the strong reputation and recognition the business had already established.

The new website would combine outstanding custom design with technical excellence to deliver a compelling, mobile-first user experience. Seamless Bullhorn integration would simplify vacancy listings, job applications and candidate registrations, while a flexible CMS would give the SCG team the freedom to quickly create and manage content.

Built with search performance in mind, the platform would provide a strong foundation for growing visibility, recruiter engagement and candidate interaction.

03.

The results

A confident and distinctive new identity that gives Spencer Clarke Group a stronger position in a competitive recruitment market.

The refreshed brand brings greater clarity, consistency and personality across every touchpoint, while the new digital experience makes it easier for candidates and clients to connect with SCG.

With a flexible, high-performing website and seamless Bullhorn integration, the team now has a digital platform built to support engagement, streamline recruitment and provide a strong foundation for future growth.