Creating a national campaign for
a complex and sensitive subject

Restorative Justice

01.

The Project

Restorative Justice focuses on the rehabilitation of offenders through reconciliation with victims and the community at large.

Our client, Restorative Solutions, delivers Restorative Justice across the UK in sectors including criminal justice, education and health. They also train RJ practitioners and run conferences.

Hotfoot works with Restorative Solutions to look after their website and to create content for their blog and national Facebook page. We have also designed websites and created campaigns to inform and educate the public about Restorative Justice, what it is and how it works.

Alongside this we provide ongoing graphic design and digital design services, copywriting and PR to ensure that they are able to present a complex subject clearly and in a way that is easy to understand.

Restorative Justice
Restorative Justice
02.

The Objectives

In communicating with the general public the websites that we’ve produced had to be responsive, easy to use, easy to navigate and they also had to conform to basic accessibility requirements. (These aspects come as standard to all our projects as we follow the government’s Digital Service Standard.)

We ensured a good colour contrast ratio, easy to understand wording and intuitive navigation on these sites so that they were easy to use and understand, whatever the device being used so that we could meet the objective set by the client.

Branding, fonts, colours and logos have been used consistently across both digital and printed content so that they are easy to recognise and understand.

 

Restorative Justice
03.

Deliverables

  • Website design and build
  • Campaign creative
  • Campaign strategy and planning
  • Printed adverts and leaflets for the public
  • Social media management
  • Blogging
  • PR and marketing
Restorative Justice
Restorative Justice
04.

Client Feedback

"Hotfoot are a highly competent, courteous and professional agency, always willing to adapt to our changing needs and priorities. Nothing is too much trouble for Joanna and the team."

Kate Hook, Operations Director, Restorative Solutions CIC

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