Don't mask your feelings - An NHS campaign
to support those impacted by Covid-19

NHS Resilience Hub


The Project

The Resilience Hub was launched by Lancashire & South Cumbria NHS Foundation Trust at the outset of the pandemic to support public sector workers and their immediate families with the psychological impact of Covid-19. It is a resource for the emergency services, health and social care workers, teachers, council workers, volunteers, and their families.

Hotfoot was appointed by the NHS to create an engaging and effective campaign for this vital project.

NHS Resilience Hub
NHS Resilience Hub
NHS Resilience Hub

Planning and strategy

Working closely with the team at the NHS, we set about creating a campaign strategy to raise awareness of the Resilience Hub amongst the key target audiences. We then created a range of campaign assets, including a brand identity, photography, website design and an awareness campaign to reach relevant people across a broad range of media – from online and print, to outdoor and events.

Since launch this award-winning campaign has led to a huge increase in client referrals and has been selected by the Cabinet Office in London as an example of national best practice in the public sector.

NHS Resilience Hub
NHS Resilience Hub


  • Strategy
  • Logo Design
  • Brand Identity
  • Brand Guidelines
  • Photography
  • Video
  • Social Media Marketing
  • Website Design
  • Website Build
  • Campaign Assets
  • Exhibition Materials
  • Printed Materials
NHS Resilience Hub

What our lovely client said...

“We selected Hotfoot because of their passion, commitment and creativity, and we are hugely impressed with their work so far. We have been excited to launch the campaign and help people out there who can really benefit from the support of the Resilience Hub.”

Gita Bhutani, Director for Psychological Professions at Lancashire and South Cumbria NHS Foundation Trust and lead for the Resilience Hub

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    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner