A Distinctive Website for an Innovative
Technology Consultancy

Relative Insight


The Project

Relative Insight provides brands and agencies with unique and powerful insights. It is a new kind of audience research tool, using comparative language analysis to help marketers discover real insights and turn them into communication.

The company required their new brand identity to be consistently applied across all their digital and print media to increase the perceived value of their services, and to clearly communicate their unique value proposition to their key target audiences.

Relative Insight
Relative Insight

The Objectives

  • Create design consistency across a broad range of digital and printed media
  • Increase the volume of relevant sales enquiries from key customer segments – primarily brands and agencies
  • Raise awareness and understanding of Relative Insight’s unique value proposition
  • Enhance the perceived value of the Relative Insight brand


  • Consultancy
  • Website design
  • Website development
  • Sales presentations
  • Printed banners
  • Printed stationery
Relative Insight
Relative Insight

Client Feedback

“I just want to thank you all at Hotfoot for all the work you did with the website. We all think it is really great (and so do R/GA) – and we really appreciate the effort that was put in to get it done in time.”

James Walkerdine, CEO and Founder

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Awards & Accreditations

  • The Drum Recommended
  • Marketing Lancashire
  • The Bibas Winner
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • Cumbria Tourism
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Winner