A Distinctive Website for an Innovative
Technology Consultancy
Relative Insight
01.
The Project
Relative Insight provides brands and agencies with unique and powerful insights. It is a new kind of audience research tool, using comparative language analysis to help marketers discover real insights and turn them into communication.
The company required their new brand identity to be consistently applied across all their digital and print media to increase the perceived value of their services, and to clearly communicate their unique value proposition to their key target audiences.
02.
The Objectives
- Create design consistency across a broad range of digital and printed media
- Increase the volume of relevant sales enquiries from key customer segments – primarily brands and agencies
- Raise awareness and understanding of Relative Insight’s unique value proposition
- Enhance the perceived value of the Relative Insight brand
03.
Deliverables
- Consultancy
- Website design
- Website development
- Sales presentations
- Printed banners
- Printed stationery
04.
Client Feedback
“I just want to thank you all at Hotfoot for all the work you did with the website. We all think it is really great (and so do R/GA) – and we really appreciate the effort that was put in to get it done in time.”
James Walkerdine, CEO and Founder
