Launch of an ecommerce site with a winning brand and effective website

Radford’s Pie Company

Radford’s Pie Company
Radford’s Pie Company
Radford’s Pie Company
Radford’s Pie Company
Radford’s Pie Company
Radford’s Pie Company

The Project

The Radford’s are the largest family in the UK and Hotfoot worked with them on their original website www.theradfordfamily.co.uk, as well as design and developing their brand new ecommerce website which was launched in 2015. The website was recently shown on the Channel 4 documentary 18 Kids and Counting.

Charlie Haywood, Hotfoot Design’s Creative Director, said, “We were approached by Noel and the family to create an ecommerce site that would convey their commitment to good, wholesome food made from ingredients from local suppliers. As ordering a pie online is still quite novel, it was important that we designed a brilliant user experience that gave people the confidence their tasty pies would be delivered with extra care. After ordering one myself the other day, which arrived in a temperature controlled box, and which was, frankly, outrageously delicious, I am sure there will be many repeat customers!”

Aidan Watt, Hotfoot Design’s technical director, comments, “One of the fascinating things for us as a team was to see, in real time, a huge response from the Radford family’s army of followers. As soon as the website went live we were able to monitor people’s comments on social media as they interacted with the website for the first time and placed orders. We were able to make adjustments on the very first day based on this feedback.”

The icing on the pie was a nomination for an international website award www.awwwards.com/sites/radfords-pie-company

Deliverables

  • Brand Identity
  • Logo
  • Responsive Website
  • Ecommerce
  • Photography
  • Packaging
  • Paypal Integration
  • Custom Database

Client Feedback

“The project has been a pleasure from beginning to end. The design options were much more than we expected and the input from the Hotfoot team was extremely valuable to ensure we had a successful launch. On the first day alone we had a huge volume of online orders. We’re really very proud and we’ve had so many positive comments from our customers about the website. Thank you Hotfoot”

Noel Radford, Owner, Radford's Pie Company
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Awards & Accreditations

  • RAR Recommended 2008-2016
  • Downtown In Business
  • The Bibas 2016 - Creative Agency of the Year Finalist
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • CIM - The Chartered Institute of Marketing
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Awards 2017

Our Technology Partners

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  • Shopify
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  • Stripe