Transforming an innovative technology
brand for a better world
Onunda
The project
The new start-up ‘GetGo’ had bold ideas. Offering an innovative technological solution designed to eliminate environmental discharge during sewage sludge treatment, all while generating clean energy and producing nutrient-rich agricultural liquid.
They needed a brand and digital strategy to create clarity and meaning for one of the most challenging issues ever facing rivers, lakes and seas.
The Strategy
Our strategy process led to a new company name alongside a total brand refresh. This needed to appeal to their target audiences; including potential customers, investors, technology partners and policymakers; and to be unique in a disruptive market, and meaningful to their mission. ‘GetGo’ became ‘Onunda’ – a Norse word for Windermere.
Inspired by nature, the Onunda brand identity is forged through a visual language that incorporates textures and elements derived from the natural environment, including flora, fauna, water, and wildlife.
The Results
Onunda has launched at the World Water-Tech Innovation Summit welcoming over 500 global businesses and now has the potential to eradicate the nearly 1 million tons of sludge produced by the treatment of sewage in the UK, and instead turn that waste into a source of energy, nutrients and value.
Client Feedback
Creative and engaging strategists, open to exploring innovative approaches with a well integrated team who work well together and have a broad range of complimentary skills. Easy to work with, responsive and great listeners. Always have a view of what is cutting edge and are ready to create something unique.
Tom Samson, CEO Onunda
