Repositioning the UK's leading EV
charger brand for market growth
Mr Charger
The project
The EV market needed a game-changing brand.
The Mr Charger team engaged Hotfoot to develop a strategy to see the business through to the next phase of transition and growth.
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-6.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-1.webp)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/MrCharger_2500xX-2-1.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Wide-2500x1080-1.jpg)
The strategy
A much more exciting, impactful identity. A high-functioning website with outstanding user experience. Hype, anticipation and knowledge-sharing through Mr Charger’s marketing communications, from PPC advertising to social media marketing campaigns, strengthens the brand’s leadership.
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/MrCharger_2500xX-2-2.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-9-1.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-5.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-7.jpg)
The deliverables
- Brand Identity
- Brand Guidelines
- Photography
- Social Media Marketing
- Google Ads/ PPC
- UX Design
- Website Build
- Copywriting
- Content Marketing
- Printed Materials
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Wide-2500x1080-2.jpg)
![Mr Charger](https://www.hotfootdesign.co.uk/wp-content/uploads/2024/03/Mr-Charger-Header-2500x850-8.jpg)
The result
We launched our website with Hotfoot in 2022 and went through a full rebrand together. We’ve been so impressed with the creativity and expertise from the Hotfoot team. It’s a truly collaborative process throughout every project. Our rebrand has given us a more modern and bold look and feel in a busy EV charging industry, which reflects our brand values and aspirations. We’re also really pleased with the on-going marketing support.
Martin Wells, Director at Mr Charger