Repositioning the UK's leading EV
charger brand for market growth

Mr Charger


The project

The EV market needed a game-changing brand.

The Mr Charger team engaged Hotfoot to develop a strategy to see the business through to the next phase of transition and growth.

Mr Charger
Mr Charger
Mr Charger
Mr Charger

The strategy

A much more exciting, impactful identity. A high-functioning website with outstanding user experience. Hype, anticipation and knowledge-sharing through Mr Charger’s marketing communications, from PPC advertising to social media marketing campaigns, strengthens the brand’s leadership.

Mr Charger
Mr Charger
Mr Charger
Mr Charger

The deliverables

  • Brand Identity
  • Brand Guidelines
  • Photography
  • Social Media Marketing
  • Google Ads/ PPC
  • UX Design
  • Website Build
  • Copywriting
  • Content Marketing
  • Printed Materials
Visit website
Mr Charger
Mr Charger

The result

We launched our website with Hotfoot in 2022 and went through a full rebrand together. We’ve been so impressed with the creativity and expertise from the Hotfoot team. It’s a truly collaborative process throughout every project. Our rebrand has given us a more modern and bold look and feel in a busy EV charging industry, which reflects our brand values and aspirations. We’re also really pleased with the on-going marketing support.

Martin Wells, Director at Mr Charger

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    Awards & accreditations

    • The Drum Recommended
    • Marketing Lancashire
    • The Bibas Winner
    • Lancashire Business Awards Nominee 2016
    • Boost Business Lancashire
    • Prolific North Marketing Awards
    • Awwwards Nominee 2016
    • Digital Lancashire Founding Member
    • Northern Digital Awards Winner 2023
    • Red Rose Winner