a distinctive identity for a leading software consultancy

Miralis Data


The Project

Miralis Data work with leading companies such as Europcar, VPS and Routemonkey using algorithms, machine learning and AI to find and create operational efficiencies, improve planning and modelling to deliver strategic change. They required a new identity, website and printed materials to help their business grow.


Our creative team were tasked with developing an eye-catching style that worked consistently through their marketing materials, and retain a distinct look and feel. The arrow device incorporated within the letter A references the company’s aims to deliver more productivity, more efficiency and realise the benefit of unlocking substantial savings.

The clean, contemporary look and modern typeface perfectly suited the client’s needs and helped differentiate the company from it’s competitors.

The identity was rolled out across a variety of channels, including printed collateral and website.


  • Brand Identity
  • Illustration
  • Printed Collateral
  • Website Design
  • Website Development

Client Feedback

“A data analytics and consultancy firm isn’t the easiest business to understand and translate into a website. However, the team at Hotfoot asked all the right questions, understood us a client and have done a fabulous job of translating our business into the company’s first brand and website. We’re delighted with the results.”

Dr Will Maden, Analytics Director, Miralis Data
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Awards & Accreditations

  • The Drum Recommended
  • Marketing Lancashire
  • The Bibas Winner
  • Lancashire Business Awards Nominee 2016
  • Boost Business Lancashire
  • Cumbria Tourism
  • Awwwards Nominee 2016
  • Digital Lancashire Founding Member
  • Lakes Hospitality Association
  • Red Rose Winner