Website and marketing for a
unique tourist destination
Lancaster and Morecambe Bay Tourism
The challenge
Lancaster and Morecambe has a visitor proposition with huge potential – an historic city, iconic seaside resort, miles of surrounding countryside and coast, and plenty to see and do. The rise of staycations and an increase in international visitors presented an opportunity to reposition the region for growth.
As part of a new tourism and place strategy, we were appointed by Lancaster City Council to create a new tourism destination and inward investment website that offers a user-friendly, engaging and accessible user experience to help visitors discover places, plan trips, and make the most of their stay with interactive tools.
The strategy
We worked with the Lancaster City Council tourism team by undertaking a thorough research and understanding process as part of their new tourism and place strategy.
New people-focused photography, a bold and fresh colour palette with immersive video and brand-led illustrations brought the website experience to life.
The results
- Strategy and planning
- Stakeholder survey
- Customer user journey mapping
- UX/UI design
- Figma Prototyping
- Statamic CMS
- API integration
- Hosting
- Canva brand templates
Good news!
“The new website is packed full of information on attractions, places to stay and things to do, to tempt both day visitors and those looking to stay for longer. I am confident that it will generate even greater interest in the area and see the value of our visitor economy increase even further.”
Councillor Catherine Potter, Cabinet Member with responsibility for Visitor Economy, Lancaster City Council
