Digital brand presence for
world-changing technology
GrowPura
The project
GrowPura is a pioneering design and technology services provider that licenses and commissions the patented GrowPura Vertical Farming System to the food and pharmaceutical sectors.
The team at GrowPufra commissioned Hotfoot to communicate their customer value proposition better and showcase their unique offering in a much more engaging, interactive, and compelling way.
The strategy
Working closely with the GrowPura team we coordinated a thorough discovery process to establish a comprehensive understanding of their user and organisational needs.
Site mapping, wireframing and user journey mapping were used to create a seamless experience along with a relaxed tone of voice and fun illustrations to create brand personality.
The results
An inspiring, engaging and dynamic website that portrays the business strengths, illustrates the global need for the solutions and provides a simple way for customers to get in touch. Key improvements:
- A clear user journey
- Raises awareness of technology
- Engages with and educates customers
- Delivers insightful content that promotes the business and the brand
